Violet Crown is nestled in the heart of Santa Fe's Railyard District, home of the famous Santa Fe Farmers Market.
"The term 'only in Santa Fe' comes to mind when looking at our surroundings in the fantastic and steadily booming Railyard District," Violet Crown General Manager Peter Grendle said. "We are surrounded by mountain views and mom and pop shops, visited by youth, families, and retirees."
The market is open year-round and bustles with new contemporary art and countless community events. For many, the Railyard District is a popular gathering spot where they can enjoy a delicious meal and see work by some of the area's up-and-coming artists. There are also live musical and dance performances in addition to the variety of other events.
Being in a prime location certainly helps Violet Crown's business, and the superb movie watching experience it provides is its main claim to fame. Once you purchase your ticket online or at the cinema,] you reserve a seat of your choice. Grendle highly encourages customers to pre-purchase their tickets online to ensure first-rate seating and availability. An additional bonus to purchasing a movie ticket is receiving free parking in the coveted Railyard parking garage, located adjacent to the cinema. Violet Crown limits commercials and previews to a minimum, ensuring that the feature presentation begins less than 10 minutes after the scheduled show time. Offering a rich variety of programming including artistic, independent, foreign language, documentary, and blockbuster films, the Crown's auditoriums are equipped with the latest technology, wall-to-wall screens, and plushy, luxurious chairs.
The restaurant and bar at the Crown specializes in seasonal entrees with an emphasis on locally sourced, natural ingredients exceptionally prepared and delivered in a casual atmosphere. For those wanting to dine in full, the restaurant features a stone hearth oven for their gourmet pizzas, more than 30rotating taps of craft beer, wine, and cider, and a luxurious lounge where you can relax prior to your movie. The auditoriums are also available for rent and private screenings with in-house catering services. "Our menu, like our theater, aims to appeal to all types and tastes," Grendle said.
The Crown's menu runs from light and healthy fare to guilty pleasure essentials. If you are in the mood for a masterfully grilled steak, Violet Crown can compete with high-end steak houses. Most guests begin their dining experience with flautas or gourmet, stone-hearth pizzas. The beer menu is a dynamic lineup of the best local brews in New Mexico.
"Much of it is designed to be easily enjoyed in the dark while watching a film but we also cater to those visiting the cinema for dinner and drinks with larger entrees," Grendle said. "We frequently tap special and rare releases and host regular pint nights." Once you are engrossed in watching your movie, Grendle recommends tasting their traditional popcorn with real butter.
"Violet Crown attempts to deliver an unrivaled customer experience through distinctive cinema offerings, including restaurant quality food, regional craft beer and wine, reserved and comfortable seating, curated film programming, and warm hospitality, all at prices comparable to other cinemas," Grendle said.