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Why Using a Sustainable Finish Matters: An Interview with Michelle Bilder of PureColor

By Michelle Bilder

Please tell us a little about your company and the products you offer.

PureColor develops stain and topcoat technologies to foster innovation in the Building Products market. All of our stain products are eco-friendly which translates to healthier work and living environments.

Is there something that most people don't know about finishes that they should know?

Traditional finishes typically contain pigments, glues and toxins resulting in a process called "off gassing" which emits toxins into the air during production and also after installation which is unhealthy for those working with these products and for the people living with these products.

Can you briefly talk about the key differences between a standard finish and a sustainable finish (or topcoat)?

A sustainable finish does not harm the environment, uses only the purest ingredients, and is shipped in eco-friendly packaging. Oh, and it creates beautiful products.

What's one of the best reasons why homeowners should choose sustainable, eco-friendly products?

For homeowners concerned about healthier living environments and improved indoor air quality then making the choice for eco-friendly building products is a better choice.

What are some of the most common areas where stains and topcoats are used?

Typically stains and top coats are used on interior doors, casework, cabinets, flooring and windows. There is also a trend where we see stain on ceilings, beams and accent walls.

Can you share what some of the popular trends are for interior staining and topcoats?

Homeowners of all budgets are looking to personalize their spaces with custom touches and color. Staining is a great way to achieve warm and sophisticated color. We especially see this trend in Interior doors. In the past a new home had white doors but today designers and homeowners are exploring different color options for their interior doors.

What is the best way to contact your company?

There are several ways to reach us...Visit our website at /, contact us at 855-729-7873 (PURE), send us an email at

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