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The Face as a Canvas at Genica Lee

By Marina I. Jokic

"Beauty is in the eye of the beholder" goes the famous adage, but Genica Lee sees beauty in all of her clients, and her makeup artistry brings out the most handsome aspects of people's faces. Lee, owner of her eponymous makeup business, has an impressive resume that spans the gamut of makeup application. Providing her services to a diverse group including major news anchors, brides, and film actors, Lee is skilled at adapting to starkly different personalities and settings. Of the 14 years she has worked with makeup, 12 years have been in a professional capacity, going on to earn her certifications with Aveda, Fred Segal Beauty, and MAC.

Genica Lee offers three core services to its clients which focus on special events, bridal services, and private makeup lessons. She is a freelancer and has the flexibility to decide which projects to take on and devote as much time as she needs to each client. Lee wanted an opportunity to teach her skills to others interested in entering the profession, and the makeup lesson component allows her to do that while charging a very affordable fee. Lee has experience with various gigs including proms, headshots, photoshoots, and commercials.

In a highly competitive field such as professional makeup artistry, Lee has distinguished herself with several industry awards and ratings: the 2016 WeddingWire Couples' Choice Award, achieving a WeddingWire Rated Business, and the Knot's Best of Weddings 2016 Top Pick.

"Women can benefit from professional makeup services by enhancing their natural beauty for photos and events where they simply want to be a pumped-up version of themselves," Lee said. Lee sees the goal of makeup as not to change a person's face drastically, but to enhance what they already have. Natural makeup is the best way to enhance your appearance without looking made up. Lee was inspired to get into this line of work when she managed a hair salon and spa 15 years ago.

"I love the beauty and fashion industry and the creativity that is involved," she said. "I am obsessed with the beautiful features each person possesses."

For her, it's fulfilling to help women see their natural beauty instead of trying to live up to society's expectations or interpretation of beauty.

"It's hard for us women to love ourselves as we are, and I want to be a part of the world that encourages and supports women to accept and appreciate who we are and what we have to offer," Lee said.

Through her bridal services, Lee has found a way to celebrate love by helping brides-to-be look their best on their wedding day.

"I am able to provide my services to brides on their magical wedding day where I have the opportunity to hear their love stories, and then, I am reminded of what life is all about," Lee said.

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