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Serafian's Oriental Rugs Has Been Beautifying Living Space For 30 Years

By Pamela Sosnowski

Rugs from the Middle and Far East have been treasured for centuries for their intricate patterns and delicate handiwork. For 30 years, Serafian's Oriental Rugs of Edgewood has been a leading retailer of these exotic, one-of-a-kind rugs as well as unique home goods. In addition, the store provides rug-cleaning services to ensure such an investment is well protected and stays beautiful for years to come.

"We specialize in sales and service of all manner of oriental and throw rugs for your home," says retail manager Matthew Gabel. "This includes cleaning, repair, appraisals, and restoration. We go to a lot of effort to make sure everything is done well and that your rug receives the best care possible."

Located on Wyoming Street Boulevard, the store is open from Monday through Saturday and offers the largest selection of hand-knotted Persian and Asian rugs in Albuquerque, and can also provide expert rug repair services. The store was opened in 1987 by Geof and Connie Uhle. New owners and rug enthusiasts Joseph and Elizabeth Gabel purchased the business from them in 1997, moving Serafian's to its new location.

Many of the rugs' designs date back hundreds of years and have stood the test of time after being passed through generations. Some of the rug lines available at Serafian's include Karastan, Kalaty, Surya, Sphinx, Feizy, and Zoroufy in various shapes and sizes.

While vacuuming can remove dirt and dust from a rug, it can only go so far when maintaining a rug's cleanliness. "Nothing will cause your rug to wear out sooner than dirt ground into its foundation," says Gabel. "We recommend having it cleaned professionally every 2 years." That's why the store offers an eight-step "Deep Immersion Cleaning" service which is thorough yet gentle on a rug's delicate fibers and is capable of removing contaminants such as pet urine, pet odors, dust mites, allergens, and most food and drink stains. The immersion cleaning can restore a rug's original colors and also leave it clean and sanitized. Free estimates are available to access the cost based on a rug's size and level of dirtiness.

Serafian's staff knows how difficult it can be to decide on and purchase an exotic rug, so they go out of their way to make the process as enjoyable as possible, and can even make deliveries to customers in the immediate Albuquerque area. "We've been doing business here in Albuquerque for 30 years," says Gabel. "We're proud to say that we have managed to build a reputation of honesty, trustworthiness, and reliability. Moving forward we look to do the same."

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