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Safety Comes First with Herrera School Buses and Coaches

By Elisha Neubauer

Starting with only one bus, Samuel Herrera launched his motor coach and school bus business back in 1930. Since then, the family owned and operated business has grown exponentially- lasting over eighty-five years and still going strong.

Today, the Herrera family operates a total of 150 school buses and 28 coach buses. The company is currently being helmed by Samuel Herrera's grandchildren, allowing the company to keep the same family values and customer service expectations that it has always maintained. "Family owned, Family operated, Service with a personal touch," says Martin Herrera. "Seems to sum up the kind of treatment you can expect from Herrera Coaches. You're going to get good treatment because the whole family wants it that way."

Currently, the company travels to Laughlin, Las Vegas and Cripple Creek. "We offer about 2 trips per month to Laughlin, Nevada and 3 -4 times a year to Cripple Creek and Las Vegas at a discounted rate," states Steve Herrera. "We offer Transportation, hotel for 3 nights and some meals during our trips. The trip has an escort to play bingo and movies onboard." He continues, "We also travel all 50 states if you have a group. We will take you anywhere you need to go."

The Herrera family knows that they wouldn't have survived this long as an entity without the loyal and dedicated clientele of the area. For this reason, they came up with a thank you for those who have supported them all along. "We have a $99 special trip in the month of November every year as a gift for our local Laughlin customers who travel with us throughout the year," explains Steve Herrera.

Of course, aside from loyal customers, having the highest quality staff is another reason that Herrera School Buses and Coaches has stood the test of time. "We have professional, friendly and personable drivers who go above and beyond their duty," Steve Herrera tells us, "Always willing to help the elderly, disabled, et cetera." All drivers have to possess a New Mexico state commercial driver's license, pass a full background check, agree (and pass) to random drug screenings, present a current psychical, and complete sixteen hours of in-service each year.

"With us safety comes first," says Martin Herrera. "A fact that we are very proud of! Our drivers are local residents and are knowledgeable of the western areas of the United States. They are professionals who believe as we do. Our main concern is the safety and comfort of our passengers."

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About The Author

Elisha Neubauer is a freelance editor, ghostwriter, book reviewer, and author. She is...

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