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Baja Tacos: Santa Fe's Best Kept Local Secret for Mexican Grub

By Kelly Church

Since 1972, Baja Tacos has been serving Santa Fe, NM with authentic, sit-down restaurant quality Mexican food. Owned by local Rex Alexander and his wife, the duo had a background in Mexican restaurants before they ventured out on their own. Alexander previously worked for Taco Johns, another restaurant in the area. Alexander branched out after deciding he wanted to start his own franchise.

"We are locally owned and operated," Amanda Perkins, Public Relations and Marketing Manager, says. "Most of our staff have been committed to the establishment for many, many years, even with the ownership changes. We thrive off of keeping our guests happy and returning."

The menu here is straightforward: tacos, burritos, burgers and a handful of specialties. Specialties include hand made taquitos with ground beef or chicken and the bacon roll burrito filled with cheese and chile. Standard breakfast burritos are also offered, with your choice of bacon, ham, sausage or chorizo. In all of Baja Tacos' recipes with chile, they use authentic New Mexico chile to take flavors to the next level.

"You get the delicious, quality of a sit down restaurant in the form of a drive through," Perkins says.

With that quality, it's no wonder why the Santa Fe community loves Baja Tacos. The company's website features a series of customer photos collected from social media, showing the array of menu items offered and a taste of what the atmosphere is like. According to Perkins, the recipe for success that Baja Tacos has found seems to be right in the sweet spot for locals, so they don't plan on making any changes.

"We plan on just keeping things going, keeping our guests happy," Perkins says. "Most locals see us as one of the best hidden gems in Santa Fe."

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